I've been doing a lotta reading lately on books that will help inform a career of helping to create a sustainable economy, one organization at a time. And, it's clear from reading all of this that we've got to change the mainstream environmental thinking because it will NOT work

We've been raised on "reduce, reuse, recycle", which is all fine and good except one problem. It's an approach that tries to fix a fatally flawed model rather than redesigning it to work. That model is "cradle-to-grave". We need an economy based on a "Cradle-to-cradle" system. More below the fold...